Privacy Policy – Pet Direkt

Effective Date: September 3, 2026

Welcome to the privacy policy of Pet Direkt d.o.o., the operator of the e-commerce website www.petdirektstore.com. At Pet Direkt, we are committed to making pet care easier and more fun for every pet owner and their furry companions, and protecting the personal data and privacy of all our customers, website visitors, and community members is one of our core top priorities. This privacy policy is designed to clearly explain how we collect, use, store, share, and protect your personal information when you interact with our website, browse our wide range of pet care products, place orders for our pet accessories, contact our customer support team, or participate in any of our store activities. All our practices align with global data protection regulations, and we have built our data handling processes around the same principles of practicality, durability, and pet-safe quality that we use to curate every product in our collection, from our durable latex rubber squeaky chicken toy for small and medium dogs to our multi-surface pet hair remover glove for pets, furniture and car interiors.

If you have any questions, concerns, or requests related to your personal data or this privacy policy at any time, you can reach out to us directly through multiple convenient channels: send an email to kaelo@petdirektstore.com, give us a call at +385 800 9435, or send physical mail to our registered office at Gustelnička ulica 9, 10000 Zagreb, Croatia. Our team of passionate pet lovers who run this store will respond to your inquiry as quickly as possible, typically within 3 business days, to address all your privacy-related needs.

1. Information We Collect From You

We only collect information that is necessary to deliver a smooth, secure, and personalized shopping experience at Pet Direkt Store, and we never collect unnecessary data without your explicit awareness. The types of information we gather fall into the following categories:

1.1 Information You Provide Voluntarily

This is all the data you actively share with us when you interact with our website:

‌Account and profile information‌: When you create a user account on our site, we collect your full name, email address, chosen password, and optional contact preferences to help you save your favorite pet products, track order history, and access faster checkout for future purchases of items like our insulated pet water bottle that keeps water cool for dogs during summer walks or our deshedding brush that reduces shedding by 90 percent for dogs and cats.
‌Order and transaction information‌: When you place an order for any of our pet products, we require your full shipping address, billing address, phone number, payment method details, and order specifics (such as the pet toy, grooming tool, or travel water bottle you select, quantity, and order value) to process your payment, arrange accurate delivery, and fulfill your purchase correctly.
‌Customer support and communication data‌: When you contact us via email, phone, or our website contact form with questions about products, order status, return policies, or pet care advice, we collect the content of your messages, your contact details, and any additional information you share (such as your pet’s breed, coat type, or specific care needs) so our support team can give you tailored, helpful recommendations matching our product lineup.
‌Marketing preference data‌: If you sign up for our Pet Direkt newsletter to get updates on new arrivals like our latest durable pet care tools, exclusive deals, and pet care tips, we store your email address and your stated preferences so we only send you content you have agreed to receive.
‌Survey and feedback data‌: Occasionally we may invite you to share feedback about our products or your shopping experience, and any responses you choose to submit are collected to help us improve our store offerings, from the design of our floppy knotted rope plush toy for tug of war and dental health to the user interface of our website.

1.2 Information We Collect Automatically When You Visit Our Website

When you browse www.petdirektstore.com, certain non-personally identifiable and device-related information is collected automatically to help us optimize website performance:

‌Technical device information‌: This includes your IP address, browser type and version, operating system, device model, language settings, and the time zone you are browsing from, to make sure our website displays correctly on your device whether you are shopping from a desktop computer or a mobile phone while planning your next hiking trip with your pet.
‌Website usage data‌: We collect data about which pages of our site you visit, which pet products you view (such as our interactive rubber treat dispensing ball for dog mental stimulation), how long you stay on each page, your click pathways, search queries you enter on our store, and the page you came from before navigating to our site, to understand what products and pet care resources our community is most interested in.
‌Cookies and similar tracking technologies‌: We use standard, secure cookies to remember your shopping cart contents, save your logged-in session, remember your product preferences, and analyze website traffic patterns. You can adjust your browser settings at any time to disable cookies, though this may limit some personalized features of our shopping experience, like seeing pre-filled items in your cart when you return to the site.

2. How We Use Your Personal Information

Every piece of your data we collect is used for clear, transparent, legitimate purposes that are directly related to operating our pet e-commerce store and delivering the high-quality service you deserve, including:

‌Order fulfillment and transaction processing‌: We use your order, shipping, and payment information to process your purchase, verify payment security, coordinate with our shipping partners to deliver your ordered pet supplies to your correct address, send you order confirmation emails and delivery tracking updates, and resolve any issues that may come up during the fulfillment process. For example, if you order the hands free dog water bottle with belt clip for running and jogging, we will use your phone number to let the local courier reach you if there is any delivery schedule adjustment needed.
‌Personalized shopping experience‌: We use your browsing history, past order records, and stated preferences to recommend relevant pet products that may fit your needs. If you have previously purchased the cat grooming brush with soft bristles that is gentle on sensitive skin, we may show you related complementary items such as our crinkle squeaky plush cat toy with catnip for playful kittens and cats to help you discover more products you and your pet will love.
‌Customer service and support delivery‌: We use your contact information and the details you share in your support requests to respond to your questions, troubleshoot order problems, process your refund, return, or exchange requests in line with our store policies, and give you targeted advice about using our pet grooming tools, toys, or travel water bottles properly for your specific pet.
‌Website performance improvement and security protection‌: The automatically collected technical and usage data helps us fix technical bugs on our site, optimize page loading speed for customers around the world, identify and prevent fraudulent transaction activities, unauthorized account access, and other potential security threats to keep your personal data and payment information safe at all times.
‌Marketing and promotional communications (with your explicit consent)‌: If you have opted in to receive our marketing updates, we will send you emails about our new pet arrivals, limited time deal events, pet care tips curated by our team of pet lovers, and exclusive discount offers for popular items like the 2 in 1 dog water bottle and food container for hiking and travel. You can unsubscribe from these marketing messages at any time, with no negative impact on your ability to shop on our website or access our customer support services.
‌Legal compliance and policy enforcement‌: We may process your personal information when we are required to do so by applicable laws, regulatory authorities, or valid legal procedures, or when we need to enforce our website terms of service, protect the legal rights, property, and safety of Pet Direkt d.o.o., our customers, employees, and the wider public.

3. Sharing Your Personal Information

We never sell, rent, or trade your personal information to third parties for their own commercial marketing purposes without your explicit separate written consent. We only share your necessary data with trusted third parties in very limited circumstances that are required to operate our store and fulfill your orders:

‌Authorized service providers working on our behalf‌: We share relevant information with carefully vetted partners who help us run our business, including payment processing providers that handle your payment data securely to complete transactions, professional shipping and logistics companies that deliver your ordered pet products to your designated address, website hosting and cloud service providers that host our www.petdirektstore.com platform and keep it running stably, and email service providers that help us send you order confirmations and marketing updates if you have opted in. All of these third parties are bound by strict data protection agreements that require them to protect your personal data at the same high standard we follow, and they are not allowed to use your information for any purposes outside of the services they are contracted to provide for us.
‌Business transaction scenarios‌: If Pet Direkt d.o.o. goes through a merger, acquisition, full or partial asset reorganization, or business sale, your personal information may be transferred to the relevant successor entity as part of the business assets. In this case, we will require the new entity to continue to follow this privacy policy to protect your data privacy, and we will notify all registered users if any material changes to data handling practices occur after such a transaction.
‌Legal required disclosures‌: We may disclose your personal data if we are legally obligated to do so, for example in response to a valid court order, government regulatory inquiry, or other legal process, or when we have a good faith belief that disclosure is necessary to prevent physical harm, financial fraud, or illegal activity that threatens the safety of our users or the public.

4. Data Storage and Security Protection

We take the protection of your personal data extremely seriously, and we have implemented comprehensive industry-standard technical and organizational security measures to safeguard all your information against unauthorized access, accidental loss, alteration, destruction, or misuse:

All sensitive personal data including your payment information, full address, and contact details are encrypted using advanced SSL (Secure Socket Layer) technology during transmission over our website, so no unauthorized third party can intercept or read your data while it is being sent to our servers.
Our data storage servers are hosted in secure, ISO 27001 certified data centers with 24/7 physical security monitoring, strict access control protocols, and regular automatic data backup systems to prevent accidental data loss.
Access to your personal data inside Pet Direkt d.o.o. is strictly limited only to the authorized team members who need to process that data for their work purposes (such as our order fulfillment staff and customer support representatives), and all our team members are required to follow strict data confidentiality rules as part of their employment obligations.
We will only retain your personal information for as long as it is necessary to fulfill the purposes we collected it for, including to complete your orders, maintain your user account for as long as you keep it active, resolve any after-sales issues, meet legal tax and commercial record-keeping requirements under Croatian and EU law, and address any potential disputes. Once your data is no longer needed for these purposes, we will securely delete or anonymize it in line with applicable data protection regulations.

5. Your Rights Over Your Personal Data

Under applicable data protection laws including the General Data Protection Regulation (GDPR) for users located in the European Economic Area, and all other relevant local privacy regulations around the world, you hold a full set of rights over your personal information that we control. You can exercise any of these rights at any time by contacting us via email at kaelo@petdirektstore.com, and we will respond to your request within the legally required timeline:

‌Right of access‌: You can request a full copy of all the personal information we hold about you, including details of how we have processed and used your data since you started interacting with our store.
‌Right to rectification‌: If you find that any of your personal information in our records (such as your shipping address, email address, or contact phone number) is inaccurate or incomplete, you can ask us to correct and update that information immediately. You can also edit most of these details directly in your user account settings on our website at any time.
‌Right to erasure (right to be forgotten)‌: You can request that we delete all your personal data we hold, in circumstances where the data is no longer necessary for the original purposes we collected it for, you withdraw your consent to our processing, or you object to our data usage and there is no overriding legitimate legal reason for us to keep your data. We will process your request as soon as possible, subject to the limited exceptions where we are legally required to retain certain records for tax, accounting, or legal compliance purposes.
‌Right to restriction of processing‌: You have the right to ask us to temporarily stop processing your personal data in scenarios such as when you contest the accuracy of your data, when our processing is unlawful and you prefer us to restrict usage instead of deleting your data, or when we no longer need the data for our original purpose but you require the data to establish, defend, or make a legal claim.
‌Right to data portability‌: You can request that we provide all the personal data you have submitted to us in a structured, machine-readable, commonly used format, so that you can transfer this data to another service provider easily if you wish.
‌Right to object‌: You can object to our processing of your personal information at any time, for situations including when we use your data for direct marketing purposes, or when our processing is based on our legitimate business interests. We will stop processing your data for those relevant purposes unless we can demonstrate compelling legitimate grounds that override your rights, or the processing is needed for legal claim purposes.
‌Right to withdraw consent‌: If you have previously given us your consent to process your personal data for specific purposes (such as sending you marketing newsletters), you can withdraw that consent at any time, with no negative consequences to your ability to shop on our website. The withdrawal of consent will not affect the lawfulness of any processing we carried out before you withdrew your consent.

If you are not satisfied with how we handle your personal data or your privacy-related request, you also have the right to submit a complaint to your local data protection supervisory authority.

6. Children’s Privacy

Our www.petdirektstore.com e-commerce website is designed and intended for use by adults aged 18 years or older who are purchasing pet care products for their households. We do not knowingly collect any personal information from children under the age of 16. If you are a parent or legal guardian and you discover that your child has shared personal information with us without your consent, please contact us immediately at kaelo@petdirektstore.com. We will take immediate steps to permanently delete all such information from our servers as soon as possible.

7. Third Party Links

Occasionally, our website may contain hyperlinks to external third party websites, for example links to our partner social media pages, or related pet care resource pages that we think may be useful for our customers. Please note that these external websites are operated by independent parties that are not controlled by Pet Direkt d.o.o., and this privacy policy does not apply to those third party sites. When you click on a third party link and navigate away from our website, we strongly recommend that you review the separate privacy policy of that external site to understand how they collect, use, and protect your personal information, as we take no responsibility for the data practices of those third party services.

8. Updates to This Privacy Policy

We may occasionally update and revise this privacy policy from time to time, to reflect changes in our business operations, new product offerings on our store, updates to legal and regulatory requirements, or improvements to our data protection practices. When we make material changes to this policy, we will update the “Effective Date” at the top of this page, and post a prominent notification on the homepage of www.petdirektstore.com, as well as send an email notification to all registered account holders if the changes significantly impact your privacy rights. We encourage all our customers to review this privacy policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and placement of orders after the revised policy goes into effect will constitute your acknowledgment and agreement to the updated terms of the privacy policy.

9. Contact Information For All Privacy Inquiries

If you have any questions, comments, concerns, or formal requests related to this Privacy Policy, or any aspect of how Pet Direkt d.o.o. handles your personal data, you can reach our dedicated data protection team through the following official channels:

Email: kaelo@petdirektstore.com
Phone: +385 800 9435
Physical Mail: Pet Direkt d.o.o., Gustelnička ulica 9, 10000 Zagreb, Croatia